Access Generation Accreditation

Helping you become an employer of choice for the next generation

Access Generation’s Accreditation is designed and delivered by young people to help employers to be accessible, supportive and inclusive. We want to recognise, promote and celebrate those employers who are attractive by accrediting them with young people’s stamp of approval.

The accreditation is an external assessment of the careers/job sections and job application process on an employer’s website based on young people’s expectations of applying for work.

Over 300 young people helped shape the assessment criteria and a doctor of analytics from Loughborough University validated the assessment tool to make sure it was a robust process. Over 600 employers have been assessed to date in our annual Employment Accessibility Report.

The assessment

  • The candidate journey – the functionality and navigation on your website to the careers section and application stages and the opportunities for inexperienced candidates
  • The supportive content – this includes everything from the job description and application stages, feedback and opportunities to train or progress
  • The employer branding – what you say about your organisation, employees and culture
  • Equality, diversity and inclusion – evidence from existing employees, social content and accreditations

If you’re struggling to recruit then our accreditation can help you identify ways to improve your attraction, increase recruitment and reinforce retention at the same time.

This is your chance to demonstrate your continuous improvement on your candidate attraction, recruitment processes and future-proof your organisation by becoming an employer of choice.

How it works

Our young advisory team will scope out the assessment and what areas of attraction, recruitment and retention you would like to work on. And then the following steps would occur:

The assessment

A young advisory team would externally assess the career/job section, application process and employer value proposition.

Report and Recommendations

The results would be analysed and benchmarked against other employers. Recommendations proposed based on our research and young people’s expectations.

Presentation and Accreditation

The young advisory team would present the results including an action plan and gap analysis to stakeholders of your choosing.

Young advisory board

Keep up-to-date with changing candidate behaviours with ongoing support and advice from our peer panel.

Why you should become accredited

  • Reduce recruitment costs - reduce reliance on agencies
  • Attract more candidates - recruit from a bigger pool of talent
  • Improve employee engagement - doing good is good for business
  • Future proof your business - support innovation and change
  • Auditable assessment - supports continuous improvement

How to become accredited

You can future proof your candidate attraction by becoming accredited today. If you achieve a score in the upper quartile in the external assessment you will receive the achieved tick accreditation. Companies working towards achieving the highest score will be recognised with a working towards accreditation mark without the tick.


James, Leicester Marriott

"Valuable feedback from young people to better attract young people to Marriott Leicester"

Natalie, Imperial Corporate Events

"Application increased 12-fold for Imperial Corporate Events"

Mpazi, Leicester Fire and Rescue

"We now understand the top criteria to attract young candidates, thanks to Access Generation"

Penny Waterfield, Oadby Plastics

"We have seen 50% of applications being made directly through the website rather than jobs boards since we made changes based on this work"